By Any Media Necessary: Mapping Youth and Participatory Politics

Clicktivism

Clicktivism is the viewpoint that sees the use of online petitions and social media as a substitute for on the ground political action or in terms of the application of the metrics and methods of the marketplace (number of clicks) as a means of measuring success. The Clicktivist critique often describes online campaigns as involving limited risk or effort and having limited impact on institutional politics.

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