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Spreadability
12014-09-15T21:30:45-07:00Raffi Sarkissianea4d223e7e677fefa407ef0510a69291f32109636102Glossary entry for "spreadability"plain2014-11-04T12:36:36-08:00Alexandra Margolin7dce2caa0446e9a40e6f5f2e9ea7ffd920231440Spreadability is the ways that content may be circulated actively across social media through a process which is partially shaped by top-down actions taken by professional media producers and partially by bottom-up choices made by individuals and grassroots communities pursuing their own goals (Jenkins, Ford and Green 2013)
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1media/wordle-themes.jpgmedia/wordle-themes.jpg2014-06-02T16:12:25-07:00Sangita Shresthova497a02d289c277275bc5ece441097deedf8135e7Glossary and Resources73image_header2015-07-09T10:43:05-07:00Sangita Shresthova497a02d289c277275bc5ece441097deedf8135e7