Agenda Shifting
Real World Example:
The Goatface video about the Sikh temple shooting addresses a serious issue related to a marginalized population while also complicating national definitions of “Islamic” identity. Hasan Minhaj opens the piece with “this is the truth”. He uses logical reasoning and explicit examples to construct an argument for how the shooting is doubly tragic: not just in the deaths but also in the complete lack of national attention. He says the only people responding are “brown, social Asian community” and then identifies specific names to make it more relatable and then generalizes it by claiming “black community has been talking about this for years”. He addresses both minorities and the white population. For the former he calls on them to Mobilize, stop the hate, address the fact that white, racist domestic terrorist are more of an issue that islamic terrorism. For the later population, he calls on them to be open and talked with Sikh members of the community to learn the nuances of culture and not assume they’re muslim. Stylistically he uses classical music, costume, and settings to create an aire of a cultured individual and lend credibility (doubled through a layer of parody) to his perspective.
