3rd Annual Rock the Red Fashion Show
1 media/3rd Annual Rock the Red thumbnail.png 2014-06-13T10:48:00-07:00 Raffi Sarkissian ea4d223e7e677fefa407ef0510a69291f3210963 610 5 The annual "Rock The Red" fashion show in Chicago IL is the Red Pump Project's signature event for raising HIV/AIDS awareness via the confluence of social justice, community and fashion. plain 2015-05-20T14:21:29-07:00 Ritesh Mehta f6bb7237e7d4a245c56fe5016bb295dc579e3d58This page has tags:
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The Red Pump Project
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Org page for Red Pump Project
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About
The Red Pump Project is a non-profit organization founded in 2009 by Luvvie Ajayi and Karyn Brianne Watkins to raise awareness about the impact of HIV/AIDS on women and girls. The group uses the red pump as a "symbol of empowerment to represent the strength and courage of women affected by HIV/AIDS."The Red Pump Project hosts a number of in-person events such as "Cupcakes for Condoms" and the "Rock the Red Fashion Show," but they are also especially astute at harnessing the power of social media to create social change; they do this through their signature annual campaign, #RocktheRedPump, which commemorates National Women and Girls' HIV/AIDS Awareness Day (NWGHAAD), which is recognized each year on March 10th.
As part of #RocktheRedPump, media-savvy women are encouraged to tap into their social networks to educate others on the HIV/AIDS epidemic and to rock a pair of their favorite red pumps on March 10th to draw attention to the cause. Because, as The Red Pump Project likes to say, "awareness is always in style!"
You can learn more about the Red Pump Project and read their blog at their homepage.Contributed by Liana Gamber-Thompson on 5/10/14The Red Pump Project Media