Fuck Cancer is a charity group working to change people's perceptions of cancer by changing the messaging around it. They are on a mission to save lives by spreading one simple message:
Fuck Cancer has used education and storytelling to promote early detection through a number of
campaigns, many of them based online. Fuck Cancer began as a way for Yael Cohen to help her mom, who was diagnosed with breast cancer in 2009. Rather than supporting existing research-based charities, Cohen sought to help others by creating community for cancer survivors and focusing on spreading the word about the importance of catching cancer early.
Fuck Cancer is unique in that the group uses a "child to parent" approach to education, specifically targeting Millennials, also known as Gen Y, in their messaging and encouraging them to strike up conversations with their parents about the power of early detection.
